As an adult, I find it cool too, but I can't think of a single kid I know that would be remotely interested in it. Half of them would probably be rolling their eyes before the second word.
You don't necessarily have to compete with what they are interested in. You have to compete with the boredom of sitting still at their desk for hours on end while doing trivial homework/reading assignments. _Everything_ is exciting at that point and may foster a lifelong addiction... hobby.
