I don't know that I agree, but hyperbolic headlines and vilification are different than manufactured controversy. The difference being that with the latter there's no sincerity.
Not at all. Plenty of people were "inflaming" that controversy with no motive at all other than thinking Secret legitimately horrible. For it to be the same in spirit, the writer has to actually have the same spirit, a mendacious one. That is so far undemonstrated here.
