Movie price should still be subject to market pressure rather than the false valuations of the content owners. Having every provider create their own competing digital standard for media distribution is as absurd as expecting them to all produce their own hardware for playing DVDs.
For efficient media distribution you need a common medium through which to publish it. Leave the creation of those platforms to others and charge a licensing fee for the content but let those services carry any content they can pay for. The customers will decide which services they prefer and you don't run the risk of funding a losing platform.
Popular movies will still be able to pull in millions on top of the box office earnings through licensing and a lot of also ran movies will likely make more than they do now as they are picked up by later audiences after they've come out from under the shadow of the big hits. I'm sure you could come up with some creative licensing terms that take viewership into account or go up for renewal on a regular basis so that they could be adjusted.
They already debut their content in the same theatres, why not a common home theatre?
For efficient media distribution you need a common medium through which to publish it. Leave the creation of those platforms to others and charge a licensing fee for the content but let those services carry any content they can pay for. The customers will decide which services they prefer and you don't run the risk of funding a losing platform.
Popular movies will still be able to pull in millions on top of the box office earnings through licensing and a lot of also ran movies will likely make more than they do now as they are picked up by later audiences after they've come out from under the shadow of the big hits. I'm sure you could come up with some creative licensing terms that take viewership into account or go up for renewal on a regular basis so that they could be adjusted.
They already debut their content in the same theatres, why not a common home theatre?