This wouldn't be the first time. It probably won't be the last.
All that's required in this case is a shift away from traditional per-copy earnings toward more modern earnings via content/trademark licensing and streaming/broadcast rights, supplemented with box office earnings (for movies) and ad revenues on free streaming/broadcast services (for television shows).
All that's required in this case is a shift away from traditional per-copy earnings toward more modern earnings via content/trademark licensing and streaming/broadcast rights, supplemented with box office earnings (for movies) and ad revenues on free streaming/broadcast services (for television shows).