There's some factors aren't numerically quantifiable: Respect for elders? How does one metric that? Time donated to charitable services for the elders?

What this will create is real life level grinding, and a glut of half-assing a lot of socially desirable "traits". This could get very ugly, very fast if this article is accurate, creating a society where corners are cut in the interest of upping their score. It's like profit motive but for every day interactions.

It's something I have pointed out in other threads as well: extrinsic rewards destroy the intrinsic motivation. "Why should I do something that doesn't raise my score?" This is very clear in traditional schools: few students go beyond the assigned tasks and readings, popular kids mock the ones who study for their own benefit and cheating is rampant.

Oh but then you'll donate the diapers. And since your score will be determined by what others think of you, pretty soon there will form feedback rings pushing their scores higher and higher.