That's right, but the scale at which infringing content is uploaded to YouTube can make it possible for somebody to make a case that the DMCA doesn't quite cut it. I don't think anyone wants that.
Because even if you assume DMCA is sufficient, at this scale what is the alternative? The content owners would essentially have to implement their own content ID like system to find infringing content (which they already do to some extent), but rather than having hundreds of different stakeholders implement a hundred different systems (or the same system hundreds of times) externally, it's simply more efficient to centralize it at the point where the content is stored. Not to mention that the more likely outcome would be a massive lawsuit rather than content creators bothering to implement this system on their own.
Also, if YouTube wants to make money, let's face it, they need content people really want, which is what the big content creators own. Pretty sure they have this content ID system to keep those folks happy.
The issues are still less technical and more legal or business-related.
> The content owners would essentially have to implement their own content ID like system to find infringing content (which they already do to some extent), but rather than having hundreds of different stakeholders implement a hundred different systems (or the same system hundreds of times) externally, it's simply more efficient to centralize it at the point where the content is stored.
There's a big difference between the claim that content owners would do something similar anyway to provide a basis for DMCA takedown notices and that it is more efficient for Google to do it for them and the claim that it is legally mandatory for Google to do it.
> Also, if YouTube wants to make money, let's face it, they need content people really want, which is what the big content creators own. Pretty sure they have this content ID system to keep those folks happy.
There's also a big difference between the claim that it is beneficial to YouTube in terms of positive relations with people it wants to do business with and the claim that it is legally mandatory for them to do it.
Because even if you assume DMCA is sufficient, at this scale what is the alternative? The content owners would essentially have to implement their own content ID like system to find infringing content (which they already do to some extent), but rather than having hundreds of different stakeholders implement a hundred different systems (or the same system hundreds of times) externally, it's simply more efficient to centralize it at the point where the content is stored. Not to mention that the more likely outcome would be a massive lawsuit rather than content creators bothering to implement this system on their own.
Also, if YouTube wants to make money, let's face it, they need content people really want, which is what the big content creators own. Pretty sure they have this content ID system to keep those folks happy.
The issues are still less technical and more legal or business-related.