A very short and very instructional video, from someone who has been in the trenches.
My own experience is that most entrepreneurs do not understand is that building startups is not just about building products and features but about mitigating risks for your customers. Until you can successfully do that, no one can put their career and their families at risk by buying your products.
So the best way is to get all your co-Founders and early employees together and have them focused on what it takes to best serve your customers. When you can do that then you will find that customers do expect a CEO and a bunch of VP's because their managers (who must approve the purchase) expect the same. So this is about helping your customers who are becoming your champion within their organization.
But the trick is to make sure that everyone on your team knows that their titles and positions are only temporary (including the CEO) and their job is to build the company to the point when they can find their own replacement.
My own experience is that most entrepreneurs do not understand is that building startups is not just about building products and features but about mitigating risks for your customers. Until you can successfully do that, no one can put their career and their families at risk by buying your products.
So the best way is to get all your co-Founders and early employees together and have them focused on what it takes to best serve your customers. When you can do that then you will find that customers do expect a CEO and a bunch of VP's because their managers (who must approve the purchase) expect the same. So this is about helping your customers who are becoming your champion within their organization.
But the trick is to make sure that everyone on your team knows that their titles and positions are only temporary (including the CEO) and their job is to build the company to the point when they can find their own replacement.