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Have you seriously never actually used one of those apps e.g. Candy Crush or Clash of Clans ?

Yes they are free. But they gamified in app purchases extremely well. I know of CEOs and accountants who have dropped $50-100 on games like this who have never touched a computer game before. It's pretty amazing to see.

It is a "fad" in the same way that Nintendo, Blizzard, Valve etc are fads.



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