> I use my mobile a lot but I can't even recall reading an ad.
This is the same logical fallacy that people try to use to say search ads don't work. CTRs on search are 2-5% so it doesn't matter if you click on it or not - they only need 5 people out of 100 to do so.
For display & mobile, the CTRs are even lower so there should be even more people who say "i never click on an ad." Advertisers will keep spending money anyway.
This is the same logical fallacy that people try to use to say search ads don't work. CTRs on search are 2-5% so it doesn't matter if you click on it or not - they only need 5 people out of 100 to do so.
For display & mobile, the CTRs are even lower so there should be even more people who say "i never click on an ad." Advertisers will keep spending money anyway.