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When your product is a solution without a real problem (which all the listed companies are, IMO), no amount of "design" will get you there. There isn't enough problem surface area to eliminate, which is where the value gets created.

Design is still killing it in a lot of places. Slack and snapchat come to mind. People want to do those things really badly, and the entire value-add of their services can be described as "get the software out of the way". That's design.




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