The entertainment industry operates some 40 actual satellites that were put up into space using actual rockets, engages in petabyte-scale asset management as a matter of course, and constantly reworks its content acquisition pipelines as new digital and analog technologies come to market. We're a little bit more technologically sophisticated than you seem to imagine.
I remember hearing lots of noise about them offering a stand alone streaming service, I was even excited to try it out and see how it handled the traffic of a season premiere (HBOgo has been notably terribly on this front)
I googled around for about 15 minutes and was only able to find news articles announcing it. I'd be happy to pay them for what i've already watched if anyone could direct me to a sign-up for this elusive streaming service.