No, it was something else. Someone posted something where people would donate a dollar to keep the counter from going to zero, or just clicking it. I forgot, but someone already did it.

A game for Lundum Dare where you had to keep on clicking to keep the "girl" alive and when it was over it deleted itself? Can't find specific link.

edit: Apparently another thread is discussing this too. They posted [0] which is what I was talking about.

[0] http://dom.ink/post/59611971605

And the obligatory HN discussion I was trying to find but couldn't remember the name of:

https://news.ycombinator.com/item?id=6292750

Yes! To keep the girl alive, right