> Most people like to comparison shop based largely on price.
Amazon, and many others, are betting this is increasingly less true, and not only that, but price discrimination is the most important profit maximizing method in the world. These are price discrimination buttons.
I don't think you can really make that claim considering that Walmart has been profitable since its beginnings and Amazon hasn't been profitable in about ten years. What makes you think that now is the time for a change in consumer behavior that has shown itself not to exist to this point in time?
Amazon, and many others, are betting this is increasingly less true, and not only that, but price discrimination is the most important profit maximizing method in the world. These are price discrimination buttons.