Maybe you can order something in ten seconds if you really try, but it's not really about the time, it's about the experience. If I go to the Amazon web site, I'm bombarded with a LOT of irrelevant, distracting information. Having a button next to my washing machine means reordering barely even interrupts the flow of what I'm doing.
Clearly Amazon understands that human aspect, and credit to them for not getting stuck on the idea that if I have to go to the web site, they can up-sell while I'm there.
I don't get household supplies from Amazon now, but this is making me consider it just as soon as I've compared prices.
Just compared a bottle of Tide. $32 from Amazon compared to $15 from the store with a coupon. If other things are priced as badly, I certainly won't be bothering with it.
Clearly Amazon understands that human aspect, and credit to them for not getting stuck on the idea that if I have to go to the web site, they can up-sell while I'm there.
I don't get household supplies from Amazon now, but this is making me consider it just as soon as I've compared prices.