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The urban environment represents the greatest challenge.

For starters. "To your door" urban drone delivery would be nearly impossible as most urban dwellers live in condos, apartments or densely populated areas where landing or hovering presents real-world, safety, security and logistical concerns most likely impossible to overcome.

The best case urban scenario is Amazon "drop off points". Basically small Amazon stores strategically located throughout a city with designated landing zones for their drones and close proximity to the recipient - so the recipient (or the delivery person) only needs to walk a few blocks max.

In this scenario you're still looking at a "real person" to get the package to the door though.

"To your door" sub-urban and rural (the outskirts as you call it) in theory may be more doable as dwellings tend to have driveways, yards and space. However the challenges of urban still exist. And landing (hovering) on location, on private property adds greater complexity from a safety and legal perspective.

Amazon has an uphill battle to wage with regards to the legality, rules, regulations and safety of operating unmanned air vehicles over "built up areas" in general. Current pending and existing regulations lean towards flightpaths and fly-zones that ensure drones can land safely in the event of an emergency requiring immediate decent (eg. a crash landing).

This means flightpaths over built-up areas of cities and towns in general would be extremely expensive (funding, insurance, lobbying) and most likely impossible under today's regulations.

No matter how safe they're deemed, drones represent a hazard to persons and property, and as such they'll be highly regulated. Amazon won't be able to fly them anywhere, anytime soon. It will take time.

Now, with all that said, a couple years ago the FAA Modernization and Reform Act was signed, providing funding to the Federal Aviation Authority to establish safety rules that deal with all of the above. The funding as I mentioned has already begun ... to the tune of $60 billion or so.

We'll see how the FAA strikes a balance between corporate interest and public safety.

In the mean time Amazon Drone Delivery is mostly a marketing / PR tactic to generate interest and buzz. Strategic in the sense that, on the surface, it sounds like something the public would like to see. It's exciting! Progress! Get the public on your side and "fast-tracked regulation" becomes much more realistic.



> For starters. "To your door" urban drone delivery would be nearly impossible as most urban dwellers live in condos, apartments

Many such structures in densely-populated areas have large, flat, mostly-empty roofs. (Hell, some of the apartment buildings in my little urban area of ~40k people have flat roofs, as do most of the local dorms.)


And Amazon will co-ordinate the retrofitting of these roofs to allow safe and easy access?

Have you ever been up to a typical apartment or condo roof top? Sometimes there's a common area or party area - not suitable for leaving a pile of random packages though. Otherwise it's full of HVAC and utility stuff.

There's no way on earth my condo board would approve the costs involved in allowing residents up on the roof or having security collect packages from the roof. It's hard enough for security to deal with packages at the front door.


> And Amazon will co-ordinate the retrofitting of these roofs to allow safe and easy access?

Easy roof access is typically the default. Landlords sometimes cut off access and a shitstorm ensues. Lawyers sometimes get involved, since it's legally hairy to cut off access to previously-accessible common areas.

> Have you ever been up to a typical apartment or condo roof top?

Several, and you can examine thousands more for yourself on Google Maps, if you like. They're not, typically, "full" of anything. They're mostly empty space.

> Sometimes there's a common area or party area - not suitable for leaving a pile of random packages though.

I'm not sure why not, but even so, there seems little risk of there being a "pile". The whole point is delivery in 30 minutes. Why would you pay for 30-minute drone delivery if you weren't going to be there to pick it up soon after?

> There's no way on earth my condo board would approve the costs involved in allowing residents up on the roof.

What costs are you imagining?

> It's hard enough for security to deal with packages at the front door.

It eludes me why you think tenants picking up their own packages from a roof is more trouble than having security (which doesn't even exist in many such buildings) deal with it.


Ahh I guess you don't live in an area with RAIN and WINTER where anything not bolted down to the roof generally gets blown right off.

The costs are significant if there isn't a prebuilt common area (rooftop patio). Because of safety, accessibility and liability concerns. Sure it's a big flat space, and it may be accessible in case of emergency, but it wasn't designed for regular use. These surfaces are designed for HVAC, roofing material and drainage of rainwater.

You want a safe drop location for drones that's also resident accessible and safe?

You're going to have to retrofit the roof to meet spec. Even if you already have a rooftop patio. And that means condo board and / or property management approval.


> Ahh I guess you don't live in an area with RAIN

I grew up in Washington and Oregon, west of the Cascades. And if you're ever in Taipei's Songshan or Xinyi districts during the monsoon and see a crazy white guy not using an umbrella, you've probably caught me on yet another foolishly-agreed-to business trip.

As an expert on being heavily peed on by the sky, I can assure you that rain does not easily or quickly penetrate things like the hard plastic containers Amazon Prime Air will be delivering items in. (I guess you never watched the video?)

> and WINTER where anything not bolted down to the roof generally gets blown right off

I'm in eastern Washington now, where our regular 60+mph storms are more of an autumn thing.

Tornadoes are fairly rare throughout Washington, but when they do happen, they are, of course, concentrated in spring and summer, like the one we suspect touched down on our property in western Washington in the 90s.

But regardless of the time of year, if the weather is that bad, the drone probably won't be flying.

> Sure it's a big flat space, and it may be accessible in case of emergency, but it wasn't designed for regular use.

They get regular use anyway.

> You're going to have to retrofit the roof to meet spec.

Any particular spec, or just a fuzzy concept that I'm to assume must exist somewhere to forbid this de minimis usage?




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