My distaste for the Go community is pretty well-established in these parts; I think worse-is-better is screwing us all, and etcd seems to me to be the worse-is-better Zookeeper. And for things that don't matter, sure, worse-is-better your life away; a Rails app can be whatever you want, but the infrastructure I manage had better be bulletproof. I won't say etcd will never be competitive, but without some significant changes, I don't see it getting my vote--and those changes are largely around the parts of the feature set that etcd doesn't support, at which point...why use it, anyway?