Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

I wrote a summary of Cialdini's legendary book "Influence" if any of you are interested in reading more about this topic: https://medium.com/@johanaardal/a-summary-of-influence-d443a...

I feel that a lot of these effects are more effects of nudging a customer to take action rather than making a customer buy something they normally wouldn't. Increasing conversion rates from a typical 2% to 2.2% isn't that huge.

I'm more interested in the outliers, in what cases do you get a 200% effect? And in what cases can these tricks influence important decisions? What house you buy? What medical insurance to get? Thoughts?



Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: