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Jan Koum actually stated at Startup School that whatsapp started monetizing to REDUCE load because they were acquiring users too fast and that it backfired, ultimately leading to profitability. From a strategic standpoint, whatsapp puts facebook in a great mobile position in a lot of emerging markets outside the US.



>that it backfired, ultimately leading to profitability.

On what planet can the act of becoming profitable be considered a "backfire"?




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