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If it is a 404 page, do not assume that it's something the user has done intentionally. Links change, sites link wrongly. Link-shit happens.

If you really want your users to be helped by your site, even when they've ended up somewhere they probably shouldn't have gone, you need to have a basic 404 error page which gently describes that the page doesn't exist and contains a link back to the home. Not everyone using a website will see "404" and understand what it is, and without a link back to the main site, a user (potential customer) is lost.




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