I do like and support SpaceX, but they sure seem to have an impressive PR machine also. They seem to get a lot more buzz and press than every other space company combined. Maybe it's a Silicon Valley-inspired tradition of working with and courting the press, as opposed to a more secrecy-focused environment in companies that mostly do military contracting?
Impressive PR machine, yes. However, von Braun reportedly said "Late to bed, early to rise, work like hell - and advertise" so underscoring the importance of PR.
We need to judge both by PR and actual performance. So far there is plenty of both to talk about.
I do like and support SpaceX, but they sure seem to have an impressive PR machine also. They seem to get a lot more buzz and press than every other space company combined. Maybe it's a Silicon Valley-inspired tradition of working with and courting the press, as opposed to a more secrecy-focused environment in companies that mostly do military contracting?