I had the pleasure to meet Banzi and be interviewed with him during last year's Maker Faire in Rome, he sounded really passionate and excited about the future of Arduino and I believe that while this is a problem, it's in no way holding them back. They recently joined the 3D printing world with Materia 101 and they're bound to release a new IDE soon-ish. Most people buying Arduinos in Italy usually have them imported from elsewhere; they also sponsor lots of events here in Rome, I have 4 boards and I got 3 of them through Maker Faire/hackathons, I imagine those profits go straight to Arduino (the legit one).

Wonder why they didn't register the arduino.org domain though...