I remember when it launched here. First few issues got a ton of upvotes and visibility upon release here but then the PDF editions weren't free to download anymore and it didn't get as much attention on new issues.

I really wish the PDF editions were always free to download but if it was competing with the print-edition subscription business I guess I understand why it was locked down.

This is a very important point. I got the first pdfs for free and loved the format but didn't want to subscribe (poor as hell) so I believe if they allowed the digital edition for free to browse on their website and to download as pdf, they would have a much much wider and recurring audience and would have made more money inserting ads, well, just like every other magazine out there.

Same here. And from what I see, I am tempted to subscribe now.

May be I didn't do a good job promoting it :)

Me neither. Now I'm sad because it seems like a great magazine :/