Very spammy content site. Official redhat blog has better info:

http://rhelblog.redhat.com/2015/03/04/welcome-to-the-world-r...

http://rhelblog.redhat.com/2014/12/04/top-7-reasons-to-use-r...

The real spammy content is the announcement of a GA distribution that you can't download. Even with a registered account, I still can't find a working download link for RHEL Atomic beta.

It's probably just for customers. You can use the Fedora or CentOS based Atomic though:

http://www.projectatomic.io/download/

e.g. http://buildlogs.centos.org/rolling/7/isos/x86_64/CentOS-7-x... (optimised for cloud, no passwd login etc)

"People with money were starting to look at CoreOS and we needed a way to stay competitive in a market that will probably be gone in 10 years." (Luckily, the average new distribution's lifespan is much shorter than that, so the long-term maintenance costs of supporting this new product aren't high)

This is really RHEL ported as a host to Project Atomic, around for about a year or so now: http://www.projectatomic.io/

It's all the brainchild of hatter Colin Walters (originally as part of the Gnome project). RH's just very devoted to upstreaming/dogfooding.

Am I the only one who thought first of shipping containers when I read the headline?

(Quickly followed by the realisation that it was much more likely talking about virtualisation containers. And then quickly followed by the thought, "But Linux for shipping containers... yup, that totally makes sense." hmmmmm....)