Well here is a counter-point: don't ignore the marketing / coolness factor of new technology. It may not be entirely rational from a risk/cost perspective, but given that software engineers are interested in new technology, you could get a sale. Also there is value for marketing your product if it's based on new technology.
(Otherwise I generally agree with slides: software and features are much more important than performance).
One thing which is rational and helps FPGAs is time to market (vs. a giant SoC with long verification time). If you can get your design to market sooner than anyone else you get to charge a premium which could pay for the extra per-chip cost of FPGAs vs. ASICs.
(Otherwise I generally agree with slides: software and features are much more important than performance).
One thing which is rational and helps FPGAs is time to market (vs. a giant SoC with long verification time). If you can get your design to market sooner than anyone else you get to charge a premium which could pay for the extra per-chip cost of FPGAs vs. ASICs.