The Observer (to take just one newspaper) disagrees with StackExchange. To quote from their style guide:
"In general, where companies have resorted to unusual typography for undoubtedly innovative and exciting reasons of branding and marketing, we will follow our style,not theirs."
Of course, in your newspaper, you are free to make up your own rules. If you strongly believe in the tenets of "You shouldn't" then English is probably not the right language for you.
Ha, that's interesting. Yes, same Observer, but they've changed the style guide since I saved a copy. For reference, this is the full context I was referring to:
"Adidas: use initial cap on this and any other firms that use the lower case for their initial letter. Keep caps that break up a one-word name (cf EastEnders) as in EasyJet. In general, where companies have resorted to unusual typography for undoubtedly innovative and exciting reasons of branding and marketing, we will follow our style, not theirs."
When I was editing a consumer magazine, the - highly subjective - rule I followed was "initial cap unless it looks stupid, and don't capitalise articles". So EasyJet, C2C, but iPhone (fails "looks stupid" test) and the Times (definite article).
"In general, where companies have resorted to unusual typography for undoubtedly innovative and exciting reasons of branding and marketing, we will follow our style,not theirs."
Of course, in your newspaper, you are free to make up your own rules. If you strongly believe in the tenets of "You shouldn't" then English is probably not the right language for you.