> The Internet archive is a 501c(3) corporation, isn't it?
That's just the way the US tax code labels it. The main distinction is that as a non-profit, single-purpose organization the Internet Archive exists only to archive things and isn't subject to changing shareholder whims or takeovers.
It's much easier to imagine e.g. Google getting pressure to drop Google Books if it was deemed unprofitable.
As an aside, its new interface is utterly terrible with JavaScript turned off.