That's pretty much it. Since so many of my friends are on it, the benefit to being on it is high. (And after a transcontinental and trans-oceanic move, it's much easier than staying in contact in person.)
But I do limit my Likes - I don't Like any ads or commercial entities, with 1 exception - I endorse musicians. Since I am a musician and many of my friends are as well, I Like their music pages.
I don't Like Books/Movies/Games, whatever else. My profile info is relatively sparse and I ignore FB's attempts to make me fill it out further - everything on my profile is already publicly accessible info.
Ultimately I'm useless for marketing data anyway. I've participated in voluntary consumer surveys a few times, and none of the questions were about activities or products I've ever used. I'm so far removed from mainstream/popular culture that there are no advertisers marketing anything of interest to me.
It doesn't actually matter if you limit your likes.
From the article:
Like shadow profiles of people, Facebook can "infer a like" based on
other information it has about you, like what you read all over the
internet or what you do in apps where you log in with Facebook.
Yeah, I don't use FB login for anything else. I don't click FB Like buttons on other web sites. FB can't tell what you're reading on other web sites without your explicit action.
But I do limit my Likes - I don't Like any ads or commercial entities, with 1 exception - I endorse musicians. Since I am a musician and many of my friends are as well, I Like their music pages.
I don't Like Books/Movies/Games, whatever else. My profile info is relatively sparse and I ignore FB's attempts to make me fill it out further - everything on my profile is already publicly accessible info.
Ultimately I'm useless for marketing data anyway. I've participated in voluntary consumer surveys a few times, and none of the questions were about activities or products I've ever used. I'm so far removed from mainstream/popular culture that there are no advertisers marketing anything of interest to me.