I've been building a mobile title for the last 6 months in my free time with a good buddy of mine. We've sunk about $10k into art/business, and have a small IOU list for the music, translation, etc. Very fun experience, but somewhat stressful not knowing if there will be any payoff or not in the end. The F2P market is also pretty hit and miss, and mobile discovery is of course horrible.

We're trying a Japanese crowd funding site at the moment, mostly for the advertising than the cash. We will be targeting Japanese and English on our first release.

http://camp-fire.jp/projects/view/1426 - kind of gives the gist of what it is about.

I can only pray we break even, let alone be as successful as Cook, Serve, Delicious! Very inspiring to see hard work like that pay off.