Bit wierd that someone who has failed to sell a premium digital product is stating they know why it failed and providing sage advice (without proof i'll add). I'd guess the reason it fails and is failing is because he doesn't know why it is failing. Otherwise he could just fix what was wrong with it and turn it into success, no?
My attention span is way to short for that format to be effective (at least for me). I see how thin the scroll bar is and hit the back button. There's just no way I can muster enough caring to read that much crud.
I'm pretty sure you're not supposed to read it .. you skip to a few highlighted parts, you look at the pictures, you think "wow there's so much info here it must be highly effective and very credible", then you're hit with the "guarantee" logo they made up. Finally comes the signature to personalise it all, it's addressing you, this whole thing is just to help you out.
PS: we'll even reassure you how much we're doing just for you at the end.
The only thing I thought was missing from the burnthefat one, say, was the limited time offer and the many-pointed star to visually anchor the order form link.
I'm sure the people who wrote these sites aren't going hungry!
