Most of us think that we now live in totally atheist, post-ideological times, and cynically view the big 20th century movements like communism and fascism as totally failed and outdated. But it's exactly when we think we exist outside ideology that we are actually in it. It's inherent in the way that we construct our reality and stage our desires. And this is also reflected in cinema. In a consumerist capitalist society, you think you are free by being able to enjoy life and buy things like a Starbucks frappuccino, when actually, you are following an obscene and deep command to ”ENJOY.”

-- Slavoj Žižek

are you sure you're wearing glasses?