Part of this might be because of social media and consumer-oriented websites (such as Yelp, Beer Advocate, Urban Spoon).
A big problem trying a new product or restaurant is fearing a possible bad experience. With McDonald's you know what you're getting. It might not be great, but it's consistent. Rating systems and recommendations from peers help give confidence to consumers trying new things.
A big problem trying a new product or restaurant is fearing a possible bad experience. With McDonald's you know what you're getting. It might not be great, but it's consistent. Rating systems and recommendations from peers help give confidence to consumers trying new things.