It is no coincidence Ronco is the most coveted Angel in the Valley - he epitomizes integrity. This value is the most desired aspect an entrepreneur will strive for in finding early stage investors. We, especially in the early stages of building our company, need people who will do the right thing.
I remember one example of Ranco's unyielding integrity: http://www.dailyfinance.com/2010/09/24/angelgate-ron-conway-...