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> I believe that feature-wise OS X 10.10 and iOS 8 are quite nice.

My feeling is that this embodies the problem pretty well. Apple releases, typically, weren't seen (by tech people) as "quite nice", feature-wise. The "ahhh" moments in keynotes were more or less experience-related. iOS 8 and Mavericks keynotes, however, were full of "ahh" moments related to technical advances.

It seems (to me) that they jumped on the "creeping featurism" bandwagon.




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