The New Yorker had a story on Lexicon in 2011, too.
'On a Mind Map, someone wrote “strawberry.” Then someone wrote beside it, “Strawberry is too slow.” Placek pronounced the word—“Str-a-a-a-w-w-berry”—drawing it out. “This technology is instantaneous,” he said. On the map, someone else wrote “blackberry.”'
Honestly, though, most of these stories are fairly similar.
'On a Mind Map, someone wrote “strawberry.” Then someone wrote beside it, “Strawberry is too slow.” Placek pronounced the word—“Str-a-a-a-w-w-berry”—drawing it out. “This technology is instantaneous,” he said. On the map, someone else wrote “blackberry.”'
Honestly, though, most of these stories are fairly similar.
http://www.newyorker.com/magazine/2011/10/03/famous-names