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That one isn't the greatest example of what I was trying to say. While I avoid additives I don't really often suggest to other people that they do.

My perspective is that additives are nutritionally neutral at best, and many may be mildly harmful. So, given the choice I don't consume them. If I'm shopping I would prefer something like butter vs Blue Bonnet margarine. I don't feel convinced of the safety of chemicals like Yellow #5, and if I need for my food to be fluorescent yellow for some reason, would prefer turmeric. I consider whole foods to be better tested over time for human health than a semi-synthetic concoction.

As you say, generally the presence of synthetic colors and presevatives tells me the manufacturer has the wrong priorities (cost and surface presentation vs flavor, freshness or nutrition).

An example of food I shun is the typical grocery store tortilla. Most are loaded with presevatives so they can last on the shelves for months, which gives them a bitter taste. When I compare one of those brands, with 10-15 ingredients, most of which aren't technically food, to what I'd call normal tortilla with 4 ingredients, all of which are something someone would have in their own kitchen, and it's clear the simple tortilla wins in every way but shelf life. Since I consume my tortillas within a couple of days and am willing to keep them in the refrigerator, presevatives enhancing shelf life benefits the manufacturer and distributors, but fails to benefit me in terms of flavor and possible negative nutritional effects.




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