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Monetizing users is hard as hell. Selling highly engaged users to investors to let them take a crack at monetization is easy. That's the conversion I was referring to.



That's a shell game. It's not how you run an economy - not that Snapchat or its investors are trying to make a fundamental industry.

The reason I even say that is because of the dollar figures thrown around. The numbers for this shit are staggering.




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