I personally use Clicky Analytics which costs me like $12 a month. Gives me real time tracking, Twitter campaigns and a whole bunch of other stuff in a no nonsense interface that is easy to use. Of course, I don't need detailed analytics nor need to action particular events like sales, etc (because I just track simple apps and blogs). Google Analytics falls into the same category as Clicky and other basic analytic platforms, they show you the views, but don't really let you dig deep and query it.
I've always seen Mixpanel as a mixture between an analytics tool and a data analytics platform. Seeing the number of visitors is one thing, but being able to action specific events and drill down in the data is where a product like Mixpanel really pulls away from the pack. I like how Mixpanel allows you to query your data like you are querying a MySQL database.
A perfect use-case for something like Mixpanel is online media. Say for example you are Youtube. You don't want to just know what videos the most popular or which videos make the most money, you want to know where the people are coming from and what is driving them to consume specific media. If 15% of your revenue is coming from say the top 5 Youtuber's, you want to know how those Youtube channels are getting their traffic, is it subscriber count or something else? You want to ask questions like, "Of the top five Youtube channels, how many of them received their views from Google Plus shares?"
Thanks for the explanation. It doesn't sound like something that would be worth it for my company, but I can at least appreciate the value to some other companies now.
I've always seen Mixpanel as a mixture between an analytics tool and a data analytics platform. Seeing the number of visitors is one thing, but being able to action specific events and drill down in the data is where a product like Mixpanel really pulls away from the pack. I like how Mixpanel allows you to query your data like you are querying a MySQL database.
A perfect use-case for something like Mixpanel is online media. Say for example you are Youtube. You don't want to just know what videos the most popular or which videos make the most money, you want to know where the people are coming from and what is driving them to consume specific media. If 15% of your revenue is coming from say the top 5 Youtuber's, you want to know how those Youtube channels are getting their traffic, is it subscriber count or something else? You want to ask questions like, "Of the top five Youtube channels, how many of them received their views from Google Plus shares?"