> How many ChuckMcM's are there gonna be have to be
> that purchase products on Digikey in order to provide
> $3mil worth of business?
In this case we've got the numbers from the article, 10.3 million page views means they need a nearly $300 RPM in order to make $3M a year. So yeah, even Google doesn't make $300 RPMs. I wonder if that is the correct number. When I first read it I read 10M page views a DAY not a YEAR. At 10M page views a day they need an RPM of about $0.82 to make $3M/year.
Where does that leave us? Well wondering things. Alexa says they see about "40k visits/day" so 1.2M a month, (that would be closer to 14M/year). 40K visits a day though and clearing $83K/month (1M annual run rate) is like close to $69 RPM. That is pretty good for a content web site.
It means that if they can keep half the visitors going to a paid model, they need to charge 2 USD a year to make 3M. Not counting what they save on not having to run or sell ads. Who here wouldn't pay quite a lot more than that not jus for Dr. Dobbs - but a much more independent (or obly beholden to its readership) Dr. Dobbs?
Where does that leave us? Well wondering things. Alexa says they see about "40k visits/day" so 1.2M a month, (that would be closer to 14M/year). 40K visits a day though and clearing $83K/month (1M annual run rate) is like close to $69 RPM. That is pretty good for a content web site.
[1] http://www.alexa.com/siteinfo/drdobbs.com