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This sounds like this would be fertile grounds for an airline to be disruptive.

Imagine what would happen if there was an airline that could set fixed prices for, let's say, the next 2 or 4 weeks. So you can search for a ticket price on the 1st of a month and it would be the same as on the last day of the month.

I know that this is probably not realistic since you can't just open up an airline like you can a startup, but it would be interesting if it was possible and see who gets a bigger revenue/piece of the pie: the airlines with the uber-sophisticated yield management systems, or the one that treats customers as people and not factors in an equation.

It's probably very difficult to even do the mental experiment, but I sure would be glad to see these kind of companies show up. I know there are already lots of companies that treat customers as their most valued asset instead of just a cash-cow, and almost in all cases that I can think of, these companies are doing great precisely because there's more and more people that want to be treated like people, and are willing to pay extra for that, instead of getting the lowest price and be kicked in the behind in the process.



It's actually pretty easy to open an airline, all things considered. You don't need that much capital, since you can lease the planes. And you get your fare revenue before you render the service---ie an inherently cash flow positive business.




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