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This essay reminds me of a NY Times essay: http://www.nytimes.com/2010/09/19/books/review/Collins-t.htm...

Interestingly, if shown a series of hundreds of images, we wouldn't remember many in the list. But if we're shown alternates (was it a goldfish or a watch?), we would instantly recognize the item.

We didn't forget, we just couldn't access the memory on demand. The conclusion is the same: it's there, influencing us and adding to our lives, even if it doesn't feel like it sometimes.



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