I know for example that most receiver boxes here actually advertise with automatic skipping of ads.
And the people who watch it in real time, they just tend to switch to another channel, or turn off the volume and talk to each other, or do other stuff, etc.
The point about only being able to skip some ads was (and the linked article should have made this clear) that while there are ads that are separate in time from the main content so that they can be skipped, there is also paid advertising included in the main narrative content, which cannot be skipped if you are watching the show.
And the people who watch it in real time, they just tend to switch to another channel, or turn off the volume and talk to each other, or do other stuff, etc.