A better question: who would pay $3-5 for an episode of Game of Thrones in 1080p that starts playing with a single mouse click and is available as soon as the episode airs in the earliest timezone (at least an hour before it appears online illegally)?
And there goes the whole entertainment industry + advertisement industry debate. Channels do not put adverts to sustain their content, they put content to sustain their adverts.
My guess: not everyone, but a lot of people.