Looking at this a little further, the outer nested loop could cause issues in the left join vs. left join lateral version, depending on how many use_demo events there are in the week following the user's first view_homepage event. I added another query that uses CTEs which allows for intermediate aggregation which should make the size of the nested loops similar between both versions. However, I wouldn't be surprised if the CTEs take more memory than the lateral joins because CTEs are basically temp tables that only last for the duration of the query. Lateral may indeed be the best option but ideally I would populate this table with real data, gather statistics, and then run explain analyze on each query.