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I just hung out with an old friend last week and while he's into his tech, he doesn't work in the industry. he expressed the same sentiment in the last line of your comment.

UI versioning sounds like a ridiculously difficult challenge, so difficult that it's worth thinking about more, because most people won't (because it's so hard). I'm gonna take that idea and run with it a bit...

A few things come to mind:

- Added complexity - apps would have two unique versions at the same time "Oh i'm running gmail 15.2 with UI v 12.0"

- I wonder if another ways of achieving something similar is keeping legacy UI by calling it a "theme." While, politically, it might be difficult to get funding for a "theme" over a "redesign," with such an important and widely used application like GMail, it makes total sense to me that there are 2-4 interaction schemas that people could use if they'd like. Maybe "theme" is too weak of a name,--maybe "Schema"? Something else?

- What sort of protocol would a "theme" use to improve? Let's say that "we want to keep the important parts of this theme as much as possible, not mess with them, just add this new feature." How universally possible is that, or do a majority of big new features inherently complicate a UI and the mental models of its users?

- Getting into the nitty gritty details, though, there would almost inherently be splintering--different themes would have microinteractions and microfeatures that others would not. While that's probably good for the end user wanting to differentiate between them, it would make the "Do we add big feature X?" conversation across all "Theme Teams" AND development even more difficult.

- Would the themes themselves have versions?

- In a way, themes are already available as versions. Ex: I am running an older version ("theme") of twitter on my ipad because i just haven't gotten around to updating it. but It still works. What would be great is if twitter could allow me to switch between this version and the newest one so I could see if the newest version worked better for me. I could switch back if it didn't. Right now, I can upgrade, but I can't switch back, so upgrading is "switching permanently and hoping for the best."

- what are your thoughts?




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