I feel you on that and actually had it on the list on my draft version of the post. However, in the final version I decided to limit my tips to things the manager likely had some control over.
What applications the team is going to work on is definitely a factor for how attractive a job is, but it really isn't something you can easily change just to get new people in.
If you're starting a new company, though, you might actually want to consider solving a problem that good hackers would find interesting, in order to better recruit them.
What applications the team is going to work on is definitely a factor for how attractive a job is, but it really isn't something you can easily change just to get new people in.