Naming the location of a business is "inflammatory" now? WTF?

They did name it in the very first paragraph of the article:

Ever heard of Electronics for Imaging? We hadn't either until this morning, but it's apparently a multimillion dollar, multinational, public corporation based out of Fremont, California.

Literally the first line in the article states the name of the company. Come on.

~hacker news "moderating"~ strikes again

"Bay Area tech company" tells me:

- this is a tech company

- they are based in the Bay Area

If they'd used "Electronics for Imaging", I would know:

- there is a company called Electronics for Imaging

Sure, if it was Facebook, they could just use the name. But not in this instance.