What share of the global market for smartphones does Apple + Microsoft currently possess?
Most of the rest of the growth in smartphones - the next two billion users - will come from poorer countries where relatively few of the people can afford iPhones. That means that market share for search will, as of today, go to Google via Android.
Apple and Microsoft pose zero threat to Google's search dominance unless they can unseat Android globally.
Most of the rest of the growth in smartphones - the next two billion users - will come from poorer countries where relatively few of the people can afford iPhones. That means that market share for search will, as of today, go to Google via Android.
Apple and Microsoft pose zero threat to Google's search dominance unless they can unseat Android globally.