The concern about mobile search is twofold: mobile ads are less effective than desktop ads, and people search less often on mobile than on desktop. So "owning search on mobile" may not end up being a position of power at all.
I don't see an easy avenue for adopting their search dominance to native ads. Native ads are "in-stream" ads: think Buzzfeed instead of banners. "Native ads via search" doesn't make sense: search is finding content, but is not itself content. Google doesn't have much in the way of content, with the notable exception of YouTube.
I don't see an easy avenue for adopting their search dominance to native ads. Native ads are "in-stream" ads: think Buzzfeed instead of banners. "Native ads via search" doesn't make sense: search is finding content, but is not itself content. Google doesn't have much in the way of content, with the notable exception of YouTube.