"The problem for Google is [...] they’re an ad company, but the key to native advertising on the Internet is the capability of producing immersive content within which to place the ad [...] Google has nothing in this regard (with the notable exception of YouTube"
Google has plenty of other assets here to build immersive advertising experiences on top of if they chose to leverage them, not the least of which is the most popular mobile OS in the world.
"Moreover, all of the things that make Google great [...] translate to the more touchy-feely qualities that make a social service or content site compelling."
Google has the best asset of all here - an empowered sales force that has direct relationships exactly the agencies, creatives and buyers that would be the first to jump on an innovative immersive ad format.
Google has plenty of other assets here to build immersive advertising experiences on top of if they chose to leverage them, not the least of which is the most popular mobile OS in the world.
"Moreover, all of the things that make Google great [...] translate to the more touchy-feely qualities that make a social service or content site compelling."
Google has the best asset of all here - an empowered sales force that has direct relationships exactly the agencies, creatives and buyers that would be the first to jump on an innovative immersive ad format.