Is there any way to get to that without entering the 4 numbers? I don't have my last cholesterol stats in front of me, but I'm still curious to see what suggestions it makes.
It doesn't seem productive to hide away the advice part of it; and in particular it would be sensible to at least hint that there's more than just a risk percentage to come after you enter the 4 numbers (which, let's face it, most people won't know off the top of their heads!).
...
Okay, I got through with faked numbers; I just put 150, 60, and 120. Note: the results aren't all updated correctly if you change the numbers at the top and recalculate. E.g., this line in particular has different numbers than the rest: "You're doing pretty well! Your risk of heart disease is 18%. With ideal risk factors, your risk would be 18%."
My main complaints about the results:
There's no obvious reason it should to demand my email address before it'll share advice on how to improve my health (on whatever figure happens to be too low/high).
From the page: "First, enter your email. We'll use it to send you a copy of your report and follow up on the actions identified. No spam."
Eh... This sounds too much like I'm about to hit the part in the funnel where they start trying to sell me something. Right? "Enter your email for the free whitepaper" means "sign up for our sales email stream".
I wouldn't have any use for a copy of the report buried in my email history; if they actually want me to keep a copy for reference, that's what a PDF download is for.
Followup on the actions suggested sounds like a potentially useful feature which would legitimately need my email -- but right now, I don't yet know what kind of advice it's going to give (what if the next page reveals that it's hawking AcmeCorp Super-HDL-Booster Supplements?), I don't know if I want followup before they explain what that would entail, and so this is where I stop.
The visible front of the website is also actively anonymous -- the page is copyright "Heart" (?), all contact info even in the privacy policy is anonymous (just this domain name and a PO box). The PP itself is clearly boilerplate edited to match the site (including some odd errors; e.g., I caught this near the top: "We implement a variety of security measures enters, submits, or accesses their information to maintain the safety of your personal information.") -- so it talks about purchases, but I'm not sure that reveals anything at all.
But I really do think it's important to connect online efforts with real people. If this is a spare time project intending to help other people, great; take credit for it! -- to be straightforward that it's not provided by a doctor (okay), but also that it's not provided by a shady snake oil company that's redirecting you into its sales funnel.
I notice the creator is hiding, and I immediately want to know why.
It doesn't seem productive to hide away the advice part of it; and in particular it would be sensible to at least hint that there's more than just a risk percentage to come after you enter the 4 numbers (which, let's face it, most people won't know off the top of their heads!).
...
Okay, I got through with faked numbers; I just put 150, 60, and 120. Note: the results aren't all updated correctly if you change the numbers at the top and recalculate. E.g., this line in particular has different numbers than the rest: "You're doing pretty well! Your risk of heart disease is 18%. With ideal risk factors, your risk would be 18%."
My main complaints about the results:
There's no obvious reason it should to demand my email address before it'll share advice on how to improve my health (on whatever figure happens to be too low/high).
From the page: "First, enter your email. We'll use it to send you a copy of your report and follow up on the actions identified. No spam."
Eh... This sounds too much like I'm about to hit the part in the funnel where they start trying to sell me something. Right? "Enter your email for the free whitepaper" means "sign up for our sales email stream".
I wouldn't have any use for a copy of the report buried in my email history; if they actually want me to keep a copy for reference, that's what a PDF download is for.
Followup on the actions suggested sounds like a potentially useful feature which would legitimately need my email -- but right now, I don't yet know what kind of advice it's going to give (what if the next page reveals that it's hawking AcmeCorp Super-HDL-Booster Supplements?), I don't know if I want followup before they explain what that would entail, and so this is where I stop.
The visible front of the website is also actively anonymous -- the page is copyright "Heart" (?), all contact info even in the privacy policy is anonymous (just this domain name and a PO box). The PP itself is clearly boilerplate edited to match the site (including some odd errors; e.g., I caught this near the top: "We implement a variety of security measures enters, submits, or accesses their information to maintain the safety of your personal information.") -- so it talks about purchases, but I'm not sure that reveals anything at all.
But I really do think it's important to connect online efforts with real people. If this is a spare time project intending to help other people, great; take credit for it! -- to be straightforward that it's not provided by a doctor (okay), but also that it's not provided by a shady snake oil company that's redirecting you into its sales funnel.
I notice the creator is hiding, and I immediately want to know why.